OTA Email Unsubscribe - Internet Society

2018 Email Marketing & Unsubscribe Audit

Building Trust 28 November 2018

The 2018 Email Marketing & Unsubscribe Audit found that the vast majority of audited online retailers have embraced unsubscribe...

Best Practices: Email Unsubscribe

Building Trust 28 November 2018

Email is a vibrant channel for marketers to connect with consumers on many fronts, providing an important value exchange...

2017 Email Marketing & Unsubscribe Audit

Building Trust 6 December 2017

The 2017 Audit found that the vast majority of audited online retailers have embraced unsubscribe best practices, going beyond...

Building Trust 7 November 2016

Author: Jeff Wilbur This summer the email marketing industry suffered a setback due to “list bomb” attacks in which...

Building Trust 2 November 2016

Bellevue, Wash. – Today global non-profit think tank the Online Trust Alliance (OTA) released its 2016 Email Marketing...

2016 Email Marketing & Unsubscribe Audit

Building Trust 2 November 2016

The 2016 Audit found that the vast majority of top online retailers have embraced unsubscribe best practices that go...

2015 Email Unsubscribe Audit

Building Trust 15 December 2015

OTA’s research and unsub test criteria revealed that 98% (versus only 90% in 2014) of the top e-commerce brands...

2014 Email Unsubscribe Report & Audit

Building Trust 17 September 2014

Email is a vibrant channel for marketers to connect with consumers on many fronts providing an important value exchange...

Unsubscribe Best Practices – Moving To Stewardship

Building Trust 15 September 2014

Industry Leaders Join OTA In Support of User Centric Email Unsubscribe Best Practices Businesses, industry and trade industry...